Consumers are now reading ingredient lists as carefully as nutrition labels. Welcome to the clean beauty revolution—where purity, transparency, and safety matter.
What is Clean Beauty?
Clean beauty refers to products formulated without toxic ingredients, such as parabens, sulfates, and synthetic fragrances. It emphasizes plant-based and dermatologist-approved ingredients.
Top Clean Ingredients in 2025:
- Bakuchiol (natural retinol alternative)
- Squalane (hydration booster)
- Green tea extract (antioxidant)
Benefits of Clean Beauty:
- Gentle on sensitive skin
- Environmentally friendly
- Non-toxic for long-term use
Brands Leading the Way:
Many brands like Plum, Juicy Chemistry, and Forest Essentials in India are setting the clean beauty benchmark.
Conclusion
Clean beauty is more than a trend—it’s a movement that’s here to stay. Going natural is not only good for your skin but also for the planet.eir product lines to cater to all skin tones and types.
